Goal of the Programme
The MSc Marketing, innovation and Technology programme departs from the generic marketing courses that assumes marketing practices are fixed features of market reality. Instead, it shows how innovation and technology can proactively shape and create new markets and marketing landscapes. The MSc Marketing Innovation and Technology seeks to equip students with the knowledge and skills to plan and implement new marketing thinking and activities that contribute to the success of the commercialization of new innovations and technologies.
In addition to the general admission requirements for masters programmes the Master of Science in Marketing, Innovation and Technology admits students with the following qualifications:
- Bachelor’s degree in Economics, Business Administration, Business management
- Bachelor’s degree in any filed plus a professional qualification and practice in marketing
- Bachelors in Technology, computing and information, communication and Technology.
Bachelors in innovation and Entrepreneurship